Anthony Hidalgo
We’ve had some good commercials and some questionable ones this year. Like the Remy Martin commercial…what does a sportsy/dynamic motivational speech from one of the best athletes in the world have to do with cognac?
Which one was the best?
Anyway, out of all of these, I’d say the PopCorners ad was the most effective in reaching their audience. What better way to promote your product than with a show that’s been adored by fans for years and has been re-emerging with popularity recently? Also, chips are one of the most popular staple snacks people eat for the big game. Some people watching at home might’ve been eating PopCorners too, so seeing the snack you’re currently eating in a clever and fun commercial will undoubtedly cause more desire for it. The commercial felt like a scene straight out of the show with how naturally the actors fell back into their characters. In addition, the way they seemingly tie in facts and information about the snack itself in such a natural and fitting way makes it iconic to watch. Since the commercial was a more innocent version of what the show actually portrays, it definitely did a good job of attracting consumers to the snack, as well as the show. It seems like a win for both of them.