Some things that are noted in the video are the importance of managing the website after publishment
Things noted in chapter one (Web design) are:
- User experience
- Reducing old content
- Noting visitors metrics
- Calls to action
- Things to do
- Needs to be obvious
- Copywriting
- Important
- Storytelling
- Don’t write for keywords write for viewers
- Conversion rate optimization
- What to do on websites after traffic
- Traffic = Customers
- Optimize your website to assist people on website
- Lead captures
- Contact forms
- Stay on top of these
- popups suck / no hard sells
- Fresh visuals
- Update visuals to current… better… designs
- Design well
Things noted in chapter two (Website maintenance) are:
- Backups
- Always create backups
- Monitoring off time
- Webhosting company
- uptime monitor
- Web browser testing
- Test on most used web browsers often
- Less is some times more when it comes to priority of websites
- User interaction
- Heatmaps
- Remove non useful things
- Updates
- Choose correct themes
- Make sure theme is consistently updated
- Check plugins and make sure you don’t use to many
- Update for security
- Find good hosting
Things noted in chapter three (Website SEO) are:
- Loading speeds
- Crucial to Google’s rankings
- Look for ways to improve website speeds
- Keyword optimization
- Google understands more now
- Gives google more chance to understand what your website is about
- Algorithm updates
- Make sure that when Google’s algorithm updates you update with it
- Link building
- External and internal
- Off page SEO or on page SEO
- Natural
Things noted in chapter four (performance) are:
- Website hosting
- Don’t cheap out
- Database management
- Hard to do
- SQL and PSP
- Code bloat
- Make sure your code is clean and short
- Don’t have to many plugins
Things noted in chapter five (security) are:
- Server
- Don’t cheap out on this
- Find good server host
- CMS
- Some hosts will offer automatic updates
- Make sure your hosting company updates regularly
- Plugins
- New features, updates, and bug fixes
- Hackers will go after this
Things noted in chapter six (support) are:
- Email
- Make sure that host has fast response time
- Make sure you can use this
- Text/Chat
- Ensure “Live chats” are live
- Phone
- Search contact information before buying
- Most times best option and yet least provided
Managing websites can be incredibly difficult and needs experience and time management skills to accomplish correctly